Point Deductions

  • Slow Loading Time - on broadband in excess of 20 seconds.
  • External Links - 5 or more are broken.
  • Internal Links - 5 or more are broken.
  • Alt Tags - more than 10 are without appropriate tags.
  • Music or Sounds Default - not set to off allowing the viewer the option of turning the music or sounds on.
  • Criteria Discrepancies - within the criteria and the application or the rest of the website, program discrepancies exist.
  • Notification Process - is NOT clearly laid out within the website.


General AP Attributes

  • Purpose of AP - is understandable to the reader.
  • Process or Timeframes - are clearly defined.
  • Copyright Policy - is clearly defined and met within the AP.
  • Ethics Statement - is clearly defined.
  • Membership - page for Ratings and Ethics organisations.
  • Evaluators Qualifications - are listed and clearly defined as well as a link/s to any sites they control, qualifications are clearly spelled out.
  • Contact - link is clearly visible and accessible from all pages.
  • Self Help Features - are provided for the applicants which include self-test, tutorials, articles and/or links to available resources.
  • Statistics - page with number of applicants and awards issued.
  • Privacy Policy - is clearly defined.
  • Privacy Policy - is accessible from all pages of website.


Content Attributes

  • Content - is well written.
  • Pop up or Banner Advertising - There is no advertising from the hosting company.
  • Status Page - for applicants to check the status of their application.
  • Creativity - Award program has a theme, aspect or aspects that differentiate it from other award programs.
  • Font Used - is consistent throughout the site.
  • Readable Font - the font used is easily readable by the viewer.
  • Winners Pages - are sorted by award level.
  • Winners Pages - at the top level includes at a minimum a link, a screen shot and a custom laudation.
  • Grammar and Spelling - of the AP is correct in all aspects.


Award Graphic Attributes

  • Award Graphic - is personalised with the winners name or serial number.
  • Original Award Graphics - and of good quality, are sized not greater than 200 by 200 pixels and with a weight of not more than 15 KB.


Site Navigation Attributes

  • Site Navigation - is clear, concise and logical.


Optimization Attributes

  • Alt and Comment tags - Appropriate use of No Stuffing.
  • Meta Tags and Keywords - Is there Relevancy to the word choices.
  • Titles on Pages - Are they relevant to the site and a maximum of 200 characters.
  • Site Map - Full site map included with a link from a top level page.


Discretionary Technical Score

  • Source Code - is technically well done.
  • AP Multi Browser Compliant - is compatible without significant degradation on all major web browsers.
  • ALL Links - work without errors.
  • Standards Compliant - W3C Standards Compliant with exceptions made for specifically noted non compliant pages.


Discretionary Design Aesthetics Score

  • Web Design - is original, well created and pleasing to the viewer.


Criteria Attributes

  • Scoring - is defined, clear and easily understood.
  • Criteria - are clearly laid out with a distinction between what will gain and what will lose the applicant points and includes help notes.
  • Disqualification Criteria - clearly and specifically defined.
  • Award Winners - on examination meet the criteria for the award issued at the time the award was issued.


Notification and Feedback

  • Feedback Quality - Does the site state it will give feedback with improvement comments and provide details or examples of improvement comments.
  • Notification Process - the notification process is clearly portrayed and easily found.

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